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5 Reasons Why I Won't Read Your Blog

Published on Monday, January 10, 2011
By Sarah Payne
If you're like me, you visit a lot of blogs. And like me, you might pass up a lot of blogs too. Maybe it's the topic that doesn't interest me, but many times, there are problems with the blog or its content that discourage me from reading—problems that the blogger may or may not be aware of, but can be and should be addressed. Have you ever considered that you might be one of these bloggers? Today I'm going to discuss five common problems which give me five reasons why I won't read your blog.

Your content is full of spelling and grammatical errors

An occasional typo is understandable. We're human—we make mistakes sometimes. But there are some blogs out there that are full not just of spelling errors, but grammar errors too. It gets to the point of being intolerable and unreadable. This is especially true with people in which English is not their first language.

The best thing you can do is always read and reread your posts before publishing. Because I already know what my posts say, I have a tendency to read too quickly when I read silently, and I easily miss errors. Reading aloud can usually help me catch these mistakes. Once you've proofread your post, let a friend read it too. Even if they don't understand your topic, they will have a fresh outlook and can point out mistakes and tell you if your writing is clear.

The fonts and colors make your blog difficult to read

It doesn't matter how well you write—if your blog's text color doesn't contrast enough or contrasts too much with the background, reading can be difficult. Fancy fonts and exceedingly large or small text can cause problems as well.

The solution to this problem is simple. Use good colors on your blog. Even the common black text on a white background isn't the best. It's actually better to use a very dark gray on white, or black on a very light gray.

As for the text style, stick to the common fonts, such as Arial, Verdana, Georgia, and Times for the body of your posts, and use bigger and bolder (and fancier if you like) fonts for headings.

There are distracting ads

These days, almost everyone who is blogging about blogging is talking about making money with ads. The idea of making money with blogs is overdone and overrated, if you ask me, and as a result of this craze, many people are using ads in hopes that they'll get lucky just like the successful bloggers tell them they can be. But many, if not most, of those blogs with ads are an annoyance to the reader. This includes animated ads, pop-ups, and ads that are large enough to get in the way of reading and navigation.

You may be trying to attract the reader's attention, but attract their attention with good content, and use ads that are suitable to the content.

The posts are too short or aren't as useful as they could be

There's a big difference between a post that's short and one that's too short. A post needs to be long enough to offer the necessary value to satisfy the reader. A few lines of text won't do that, and neither will just one link. If that's how you want to be, fine, but save that post for Twitter. Don't post for the sake of posting either—post because you have something useful, humorous, or interesting to say.

Of course, there's nothing that says a lengthy post is always a good thing. There are many long posts which could have been shorter and gotten the same point across. My suggestion is to plan, write, and read your posts carefully, and ask yourself questions. Does the post give what the title promises? Will the reader find the post interesting? Does it offer enough value? Could it be improved by adding links to other websites?

I can find plenty of better places to get the same information

You've probably heard it before: don't copy content. But that's not all I'm talking about. There are many bloggers who publish posts about the same topic as so many others. For example, if I type "Firefox reviews" into Google, I get exactly what I'm looking for: lots and lots of Firefox reviews. The internet doesn't need any more Firefox reviews. You could try to be different in your review, but Firefox is always the same, and chances are, your post will go unnoticed. If anybody does notice it, it will be just another Firefox review.

The solution is clear: publish content that is unique—content that nobody else has published. Google will be your best friend when it comes to finding a unique topic. Before you start writing, do a search for your topic. If Google gives you a page full of websites saying the same thing, and unless you can offer something that nobody else does that will make you stand out from the others, forget about publishing it. For this post, I Googled "reasons why I won't read your blog", and I found that nobody has published anything similar enough to make me throw the idea out.

Okay, now it's your turn—tell me 5 reasons why you won't read my blog. But of course, if you've come this far in the post to be reading this, I guess you are reading my blog.

Suggested Reading
Cultivate Your Writing Skills to Improve Your Blog
Light Text on Dark Background vs. Readability
Serif vs. Sans-Serif Fonts
The World of Annoying Ads
How Long Should a Blog Post Be?
13 Ways to Create Unique, Original Blog Content

About the Author

I'm Sarah Payne, the author of this blog. I'm an amateur writer and template designer, an avid Blogger-user, and a reptile lover. One way or another, I ended up creating TF to show people that blogs don't have to be ugly and to share my unavoidably opinionated rants. You can also find me on Twitter and Google+.