If you haven't heard somebody say it before, I'm sure you'll hear it soon enough. From what I've seen on the internet, people who say "content is king" tend to believe that you should put all your effort (or most of it) into content. It is true that good content gives someone a reason to read your blog, and it keeps them coming back. But how do you expect the reader to find the content in the first place? Good content alone won't do that.
Relationship is kingIn an article on Famous Bloggers, Chase Brumfield disproves the popular belief that content is king. He says relationship is king.
If you have created a blog, chances are you want it to be noticed. That's the whole point of a blog. This means you must promote it, but not in the "check-out-my-blog" sort of way that comes to mind. You need to build relationships, a process that takes time—a lot of time! I'm still working on it. Are you?
I like bloggers who publish great content. But what I really love is when they talk to me directly. When I leave a comment, they make a reply. When I send them an @message on Twitter, they send one back to me. When I follow them on Twitter or retweet their tweet, they thank me and follow me back. What's even better is when they remember me or when they initiate a conversation with me. It feels good when a somewhat new blogger like me gets noticed.
Whether you're a new blogger or not, it's extremely important to build relationships with both your readers and other bloggers. Here are some reminders for how you can do this.
Reply to every comment on your blogWell, almost every comment. If somebody asks a question, answer it and be as informative as you can. When somebody thanks you for sharing some tips on your blog, say "you're welcome". Not only do many readers appreciate this, but it also increases the comment count on your posts, which is always good if you like that.
Be a part of the community on TwitterBy saying this, I don't simply mean you should get an account on Twitter. You should get on Twitter, but what I really mean is that you should stop sitting in the corner (if that's at all possible on the internet) away from everybody else and promoting yourself and yourself only. You need to be a part of the community, and just "being on Twitter" is not the same thing. Twitter, in my opinion, is one of the best ways to interact with other people, and that's exactly what you need to do. Initiating conversations, thanking people for tweeting about you, and retweeting interesting articles are only a few ways to be part of the community.
Most importantly, be a human!You will never be able to easily build relationships on the internet if you don't act like a human. Regardless of where you're writing—on your blog, in your comments, or on social networks—write how you talk. Be warm, friendly, and informative.
I believe that if you focus on connecting with your readers and other bloggers with similar interests while writing compelling content too, you will be able to improve your traffic and get noticed in the blogosphere. This is actually a new concept for me, but I think it sounds promising, and my traffic has improved in the short time since I began putting it into action.
So what do you think of this? Do you agree with me, or am I crazy? I want to hear your opinions and ideas. Leave your comments below!